How to Ensure Consistent Raw Material Supply in the FMCG Supply Chain In FMCG, speed is everything. Products move fast, shelves need regular refilling, distributors expect timely dispatch, and consumers rarely wait for a brand that is unavailable. But behind every finished product is one factor that decides whether production runs smoothly or gets interrupted: raw material supply. For a food FMCG company, this may mean wheat, rice, pulses, chana dal, besan, spices, flour, mai